Raising the Bar
This is a mini-hackathon and workshop for comms and marketing professionals looking to up their game on the emerging requirement for knowledgeable, trustworthy and effective communication around sustainability, circular economy and low carbon.
Well-known Scottish dairy business Mackie’s will set the scene and present a sustainability-related scenario that’s live for them. Attendees will then roll up their sleeves and gain practical experience through an ensuing hackathon-style workshop where we'll work in teams to develop a campaign idea to be judged by a dragons’-den-style panel of leading business, communications and sustainability players. We’ll finish up with some great networking with panelists and attendees and, of course, a few drinks.
We want to help PR/comms and marketing professionals raise the bar and start to see their strategic role in helping a business understand when and how to embed sustainability into the business case and bottom line. We want to encourage this critical industry to get connected to emerging sustainability trends and feel confident about incorporating them into brand and marketing strategies for the future. We’re partnering with the PRCA for this and PRCA Scotland will offer CPD points to attendees – so it’s a great training opportunity for comms/marketing teams and for agencies, with good networking too.